I believe that business is about how well you can gain and retain customers. After you gain the customers, the profit will come. But customers have to come first.
For me, customer satisfaction is critical to success. I can probably charge a lot more for my services, but I am more interested in getting a higher number of customers. I tell myself that a company can take advantage of me one time. Since we live in America, I have the freedom to go to another company at any time. This is one freedom that I exercise.
I am grateful for having customers. I try to provide value with my services.
There are other companies that provide the same service I do. In fact, when I tell people I started a landscaping company, a lot of responses are, “There are a lot of landscaping companies on Long Island.” I am not competing with any other company. I only “compete” with myself, and my ability to provide excellent service to my customers. I have gained more and more customers each year, so far. And in turn, I am making more money each year. I am so grateful to my customers.
I wish all of you the best of luck.
Pick a dream…and GO FOR IT!